If you want your website to stand out from among your competitors, simply writing articles will not be enough to accomplish what you desire. Your articles must be SEO friendly. SEO stands for search engine optimization, which means it is optimized to rank high on search engine return lists. There are a few points within your article that will make it SEO friendly, and here are the top things you need to know.
- The first and perhaps most important is the topic you choose to write on. It should be related to whatever you are selling on your website and be full of rich, attention-grabbing content that your readers will be interested in. Try to present some new information that your customers have never heard of before. This will help make for a more interesting read.
- Along with the content being interesting, it must also be original. If you simply copy and paste information from another source that you find appealing, Google is likely to mark your copied article as spam. Clearly, this is exactly the opposite of proper search engine optimization. With new, original content, your website will grab the attention of search engines and therefore gain a higher amount of traffic as your site pops up on return lists.
- Next are the keywords and title of your SEO friendly article. The title should have no more than five to seven words before a catchy subtitle that will tell your readers a bit more about the content of the article to draw them in. Your title will often contain the keywords you are planning to use repeatedly throughout your article. The density of these keywords is very important for search engine optimization. If you pack them in too densely, Google could mark you as spam again. If you use your keywords too sparsely, they will not aid you in your SEO efforts. The optimal keyword density is about 1% – 2%.
- Links are critical for search engine optimization as well. If you post an interesting article in an article directly or elsewhere off your site, you should use it as a backlink to get the traffic of readers from the article to your website. At the completion of your article writing, you must proofread and remove any errors you find. The most prominent aspect of article writing that can discredit you is if your piece is full of spelling and grammar mistakes.