Recent web design trends already point out to what might turn from a local tendency to a widespread industry standard. 2014 saw the rise of HTML5, mobile, scrolling design, flat UI and micro UX. The most important aesthetic principle was an all-time favorite – minimalism. What’s in store for graphic designers and web developers in the upcoming year? Here’s a list of some really hot topics that we will see booming in the near future.

Future of Web DesignBackground Glory

They say a picture is worth a thousand words. The recent trend for large, high-quality images or videos, which serve as backgrounds to websites, will blossom in 2015. This kind of visual focus will rise to become a viable content marketing tactic. The trend also has its use for mobile web design – it helps to avoid cluttering the little available space.

What about background videos? In 2015, we’ll see them serving as a central part of a website’s design strategy. They will become nothing short of a truly captivating medium, which will play a vital role in evoking a certain atmosphere on the page.

Flat Design Gets Hotter

Future of Web DesignIf you think patterns, shadows, gradients or bubbles will ever be back, think twice (and quickly remove them from your design!). Together with a strong minimalist trend, flat design provides a design environment, where things can be simpler than ever. It work great for mobile too – flat design simply provides a clear and uncluttered user interface.

Flat design is relatively new, but industry experts agree that the style is on its way to become a standard practice. Flat design also undergoes some changes – Google is now introducing their take on flat design called material design. Google’s variation is based on metaphors, meaningful motion and bold graphics – head here to learn more. (http://www.google.com/design/spec/material-design/introduction.html)

Scrolling Renaissance

Scrolling is already big, but it’s expected to become even more popular in 2015 – mainly because it goes hand in hand with mobile design. The benefits are huge – improved user experience, ease of use, intuitive approach and limited page load time. In other words, it’s high time you stopped clicking and started scrolling!

Ghost Buttons

Ghost buttons work really well with image or video backgrounds, so their popularity will surely rise in the near future. Designers like ghost buttons, because they’re elegant, minimal and sophisticated – ghost buttons make any website look more classy.

Typographic Focus

The use of unique typography to match the overall design of the page will become a major trend in 2015. People are getting tired of seeing Arial or Times New Roman everywhere, and it’s time to seize the moment and introduce a custom-made typography style for both virtual and material parts of your marketing campaign. Unique typography can can be purchased at reasonable prices and suffice to say that the investment is simply worth it.

The Art of Info-graphic

Every day, people are bombarded with tons of information and find it increasingly more difficult to process it or actually remember any of it. That’s when infographics come in. they provide an excellent and creative layout for communicating knowledge in a user-friendly way. Infographics will continue strong into 2015, but their role might expand to include entertainment, consumer engagement and brand narrative construction.

Shuffle Your Cards

It’s not like card design is a real novelty – due to the immense popularity of the all-time king of card design, Pinterest, the style has already found its way to many web designs. It’s simple – cards help to organize and arrange information, providing a defined structure of the page.

But that’s not all. Cards are pretty, but also functional – they serve as a call to action, inspiring consumers to do specific tasks, such as liking, pinning, sharing or purchasing a product. They foster consumer engagement with the brand – that’s why we’ll see more of them in the upcoming year.

Storytelling That Interacts

The main job of every marketer is to create a brand narrative, which helps to situate the brand in a specific context that appeals to a designated target audience. We’ll see web designers collaborate more closely with marketing specialists in this matter – page design will emulate the brand narrative through its elements.

Storytelling will rise in 2015 and brand narratives will be communicated through videos, images, typography and info-graphics – in short, design will be more and more integrated with the storytelling process.

Personalisation of UX

The way brands use cookies will change in 2015. Web designers will be more eager to incorporate a recently read/viewed/visited functionality in their design, helping to create a sense of continuity and render their design more relevant. This also provides a great opportunity for proposing some new content and cookies will become a guiding point for uncovering the interests of users.

Responsive Design

The final trend is definitely something more than just a trend – over the last few years, it has become nothing short of a standard industry practice and its reign on the design scene will continue unabated into 2015. The global use of mobile devices is on the rise, so websites that don’t respond to different screen sizes will be easily brushed off as irrelevant and hard to interact with.

The above predictions for 2015 clearly aren’t going to completely revolutionize web design, but their development surely points to the new ways users will interact with websites. That’s why web developers should keep tabs on those trends and ensure that with every design they provide a better user experience and help consumers to actively engage with brands.

The article was contributed by Isabel Wiliams of http://www.bizdb.co.uk/.

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