One of the best strategies for gaining social media followers, mailing list subscribers, blog comments, Google Plus +1, and repeat blog visitors to your blog is to run giveaways. The main problem with running giveaways (especially for new bloggers) is getting the products to give away. For example, giving away the Genesis WordPress framework would cost at least $60 per license and if you want a successful giveaway, you will want to give away at least three licenses and include some child themes. When it’s all said and done, you would be in for a couple of hundred dollars just to gain some subscribers…
Today I am going to show you some good techniques for getting products to give away on your blog without the large expense.
Team Up With Other Bloggers
The first thing that comes to my mind when I think about saving money with blog giveaways is to spread out the expense between multiple bloggers. For example, you can team up with two other bloggers to give away the Genesis framework like before, but this time, each blogger will only buy one license for a combined total of three licenses. Then you can all host the giveaway with the same Rafflecopter or Punchtab code on all three blogs to have maximum exposure.
This giveaway method still requires you to spend a bit of money, but you will only be spending $60 instead of $180, so it’s still a great deal.
Politely Ask The Product Developer For Free Copies
The way that I have been conducting most of my giveaways here on Omega Web is to contact the developer or company of a service / product and ask them if they would be willing to give away a few copies of their product on my blog. Before doing this, however, make sure you are a paying customer of the service. No developer is going to allow you to give away their products on your blog unless you own them yourself and you are a paying customer.
I have used this method for the following giveaways:
- Ultimatum Theme Framework Giveaway (ended August 31, 2012)
- Zyma Technologies Web Hosting Giveaway (ended November 10, 2012)
- Blog Engage Giveaway (ended December 8, 2012)
- CommentLuv Premium WordPress Giveaway (ending December 24, 2012)
Obviously, this method works quite well and is 100% free. Don’t get discouraged if large companies like HostGator or GoDaddy refuse your requests or even ignore your emails… This only really works with small companies with small support teams that are willing to give some of their products away.
Give Away Your Own Products / Services
If you run a web design company, have written an eBook, or have written a WordPress plugin, you can give those things away as much as you want! I run a web design company and I have done this once and I recently signed up for a HostGator reseller web hosting plan so I can run my “own” hosting business as well. Once I get that up and running, expect to see a giveaway here on Omega Web for it.
Get Someone To Sponsor Your Giveaways
This will really only work with large blogs, but you could always get some company or investor to sponsor your giveaways. For example, if you want to give away something big like an iPad, find a company willing to supply the iPad in return for a private advertisement on your site. In addition, you can make it a requirement on Rafflecopter or Punchtab for the people entering the contest to like the sponsor’s Facebook or Twitter page.
What Are Your Thoughts?
Do you run giveaways on your blog? How do you get the products to give away? Share your views in the comments below!