One of the best strategies for gaining social media followers, mailing list subscribers, blog comments, Google Plus +1, and repeat blog visitors to your blog is to run giveaways. The main problem with running giveaways (especially for new bloggers) is getting the products to give away. For example, giving away the Genesis WordPress framework would cost at least $60 per license and if you want a successful giveaway, you will want to give away at least three licenses and include some child themes. When it’s all said and done, you would be in for a couple of hundred dollars just to gain some subscribers…

Today I am going to show you some good techniques for getting products to give away on your blog without the large expense.

Team Up With Other Bloggers

The first thing that comes to my mind when I think about saving money with blog giveaways is to spread out the expense between multiple bloggers. For example, you can team up with two other bloggers to give away the Genesis framework like before, but this time, each blogger will only buy one license for a combined total of three licenses. Then you can all host the giveaway with the same Rafflecopter or Punchtab code on all three blogs to have maximum exposure.

This giveaway method still requires you to spend a bit of money, but you will only be spending $60 instead of $180, so it’s still a great deal.

Politely Ask The Product Developer For Free Copies

The way that I have been conducting most of my giveaways here on Omega Web is to contact the developer or company of a service / product and ask them if they would be willing to give away a few copies of their product on my blog. Before doing this, however, make sure you are a paying customer of the service. No developer is going to allow you to give away their products on your blog unless you own them yourself and you are a paying customer.

I have used this method for the following giveaways:

Obviously, this method works quite well and is 100% free. Don’t get discouraged if large companies like HostGator or GoDaddy refuse your requests or even ignore your emails… This only really works with small companies with small support teams that are willing to give some of their products away.

Give Away Your Own Products / Services

If you run a web design company, have written an eBook, or have written a WordPress plugin, you can give those things away as much as you want! I run a web design company and I have done this once and I recently signed up for a HostGator reseller web hosting plan so I can run my “own” hosting business as well. Once I get that up and running, expect to see a giveaway here on Omega Web for it.

Get Someone To Sponsor Your Giveaways

This will really only work with large blogs, but you could always get some company or investor to sponsor your giveaways. For example, if you want to give away something big like an iPad, find a company willing to supply the iPad in return for a private advertisement on your site. In addition, you can make it a requirement on Rafflecopter or Punchtab for the people entering the contest to like the sponsor’s Facebook or Twitter page.

What Are Your Thoughts?

Do you run giveaways on your blog? How do you get the products to give away? Share your views in the comments below!

31 Responses to Where To Get Products To Give Away On Your Blog

  • Thanks for the wonderful post.
    So would you like to team up with me?

  • I’ve been thinking of giving away free stuffs for my returning visitors so I can keep them from coming back. I am on diet niche, where can I get some free stuffs to share?

  • Since the holiday season is fast approaching, it is a plus factor for your site to give some give away to your visitors. You are right that this idea will keep your visitors coming back over and over again. I really appreciate your smart idea and I’ll be trying to try this out.

  • Great tips. Never really thought about the power of giveaways until I read this. Thanks.

  • Hi Ian,
    I just had a fellow blogger ask me if I would be interested in giving away a few copies of her eBook to my readers in exchange for a review of her book. I think I need to jump on that one huh?

    Last year I won a free theme from a contest on a blog where I am a regular reader. It always feels good to win and get something at no cost to me. :)
    Take Care.

  • The last time I held a giveaway, a company contacted me about it. It was pretty great, they get a free link and I get hundreds of visitors.

  • Giveaways are so effective in attracting visitors. Having a company to sponsor your giveaways would be one of the best ways. It won’t be easy finding one, but it’s worth a try. Thanks for sharing these tips!

  • Having a giveaway or some other form of promotion does seem like a good idea, if managed properly..

    If you build the right relationships, there is always the chance that people who are more established though, still wishing to get their product or service out, may throw a few freebies your way….(which will help as a self promotion tool for their product or service as word get’s around)….

    There is probably a far greater number of opportunities to snare a few freebies that can be offered as part of a competition(best comment, best suggestions for specific queries, or subscription incentive, or whatever etc)…, than we realize….

    • Because of your comment, I think the next thing I run will be a contest, not a giveaway. It’s a bit harder for people to enter, so maybe they’ll remember my site more :)

      Also, it will weed out the spam giveaway people.

  • I was wondering how you got all of those products to give away. Seems like a nice strategy for attracting attention.

  • Hi Everyone,
    Though I always have the spirit of giving but I’m new to the internet realm, I don’t have digital stuff to giveaway, but I do have plenty of physical stuff that was giving to me on The Anderson Cooper show, Doctor Oz, and Martha Stewart show that i have no use for. Is is possible to donate them?
    Thank you

  • Giveaway as incentives like you outlined above.

  • I think many bloggers especially newbies should read this post. Well done bro!

  • Thanks for all the great tips Ian. I’ve been looking for a way to gain more subscribers and this looks like a great plan. I’m gonna ask some developers to help me out with this.

  • Getting sponsors to the giveaways is one of the greatest achievement. However, as you have said it is hard to get sponsors if we are small timers.

  • Great concept. I have held contest for prices and sweepstakes, those are also good ideas to bring it visitors.

  • cool advise looking out to hosting my next Giveaway, want some collaboration

  • To me the best way to go about this is to give away your own products or services because there are instances where other people might be reluctant to give away their stuff for free on other websites.

  • At the end of the day it’s all about value. Businesses should be willing to give products away in order to properly gauge the public’s reaction. We’ve done it in order to help people understand the value of going with medically supervised weight loss programs.

    Click here to view our website.

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