It hasn’t been that long since Google last updated their algorithm that powers Google search results, but bloggers and internet marketers continue to whine and complain about the updates. On September 27th (one month ago), Google released their newest update and dubbed it “Panda”. The Panda update slammed many sites that were ranking #1 in Google results down to position #4 or #5 or even on the second page. Of course, people will grumble about it, but you know what? My blog has done nothing but improve in traffic and revenue over the past month. In fact, I have recently noticed that some of my posts are ranking in the first five Google results within a few days of publishing the post. Why is it that these algorithm updates help instead of hurt me?Google Algorithm

I Post Quality Content

The most important aspect to any blog is the content that is written on it. If your content sucks, nobody will link to you, your PageRank will stay PR0 forever, and your Google rankings will be less than par. Posting good content that people will want to refer to, share, and link to is the #1 key to success.

I’m No “Internet Marketer” or “SEO Guru”

If you look at who complains about the Google algorithm updates, they probably classify themselves as “Internet marketers” or “SEO gurus”. These are people who are in the blogging game for the money and nothing else. These “gurus” use a number of WordPress plugins, on-site techniques, and off-site SEO techniques to enhance the rankings of their websites. The problem with doing this is when Google decides that meta descriptions no longer matter and the “guru” has relied on meta descriptions to achieve #1 rankings. When Google takes this away, they don’t have quality content to fall back on and their rankings fall.

The only SEO plugin I use is All In One SEO for WordPress. I really only use this plugin to control my titles on my homepage since the default WordPress settings hardly have any customization. I don’t use any “premium” SEO plugins, services, or techniques. I only use All In One SEO and publish quality content – yet still rank high on Google results.

I Don’t Use Sketchy Link Building Techniques

I know some Internet marketers that swear by submitting their blog to directories, guest posting, link exchanges with other bloggers, or some other means of link building. I honestly don’t have a link building technique other than commenting on blogs with CommentLuv enabled. I believe in link building for raising PageRank, but as far as SERPs, quality content is the key.

I’m Patient and Not Trying To “Get Rich Quick”

One of the problems Internet marketers have with their blogs is that they are too new. I started this blog in May 2012 (so it’s 5 months old) and I’m averaging 33,000 Pageviews or so a month, with over 60% of those viewers coming from Google or other search engines. At the point in time I’m making about $40 this month from Google AdSense, but last month I made $28 and the month before I made $26. My earnings are slowly increasing, but I’m not expecting to get rich overnight. Blogging takes time and the blogs that can beat time are the ones that become successful. You simply can’t get upset when your two-month-old website loses Google rankings in SERPs.

It’s Over To You

Now it’s your turn to share… Does your blog or website get hit every time Google updates their algorithm? Does it have something to do with black or grey hat techniques you may be using? Does your content bring value to your readers? Share this in the comments below – I’m always interested in learning something new!

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30 Responses to Blog After Google Algorithm Updates

  • Im with you on this, so far my blog has survived the recent Google updates.

    Great content and natural link building is the way to go.

    • Honestly, the only people who complain about the updates are the ones who don’t deserve to be in the top spots anyway… Google is getting smarter and it’s allowing us bloggers that follow the rules to achieve better rankings.

  • That’s great you have patience. Even I have waited for 6 months for Google to remove the penalty from my blog.

  • The key is just writing great content, and consistency. Doing both of these will help you succeed.

  • It’s actually good that you don’t know all that fancy seo tricks or are a seo guru (speaking of the blackhat). Shortcuts aren’t going to help your online business in the long run. One of my down falls was relying on SEO so much that I was forced to learn to be social and not put all my eggs in one basket.

    • Honestly, fancy SEO tricks are just a way for Internet marketers to make money. They can sell plugins or eBooks that “reveal” this revolutionary tricks. However, after buying that eBook or plugin, you will find that you get nowhere. The best way to promote a website is to write great content, submit your site to Google Webmaster Tools, and allow Google and other search engines to crawl it as they please. It has worked for me and I’m sure it will work for you as well.

  • Sorry I was talking about the SEO blackhat tactics. Such as currently or (in April) private networks which is 100% blackhat. Haha Ian don’t get me started on worthless offers that make you millions! Yout got it correct don’t focus so much on SEO just crank about good content and you’ll be fine 🙂

    • Can you explain the private networks thing? I’ve never heard of that.

      • yeah these were basically a network of thousands of different websites on different host, ips, ect. Google buildmyrank and you find out all about them. Their sole purpose was to but articles and send backlinks to sites to boost rankings. Google dropped the hammer on them big time. Dirty tactics and puts dirt on your site linking you from bad neighborhoods.

  • I think you are doing the right thing. As long you post quality content on a regular basis and take good care of online SEO no other thing is required. Its you and the search engines and no intermediaries.

  • Many a blogs are hit due to recent Google algorithm updates. A good and reasonable content can indeed save the day. The key here is not to panic and resort to valuable content. Thanks for the post.

  • For me, no matter how many SEO techniques and other promotional methods you do for your site, the best thing that you can do for your blog is writing and publishing articles with great quality content. Also, being consistent with blogging can also help in maintaining your blog and keeping it up to date. Sure, you may have great quality content, but if people do not see you updating regularly, you will lose repeat visitors and this will really affect the overall standing of your blog and your reputation as a blogger.

    • I agree. I run 2 blogs and I’m planning on setting up a third very soon (within a week or so). It’s somewhat difficult to maintain and keep all of these up to date on top of having a full-time college schedule, but I manage. Quality content is key!

  • Honestly Speaking, I’ve used many dark hat techniques to thrive in this search engine game. But it always clinch’s me when ever I here about these updates on Google. And I believe information overload is main reason for these unconventional acts.

    From this I learnt there is no short cut approach for a long term success.

  • Ian – some great points! If anything the updates have HELPED me in Google’s searches! I tend to place pretty high for a lot of keywords – even beating out some of the big guys.

    And all I do is follow what Google wants to see. It is a pretty simple formula.

    The most important thing you’ve said though? This is a long-term project and not a “get-rich quick”. If you think you are going to make money over night blogging? It isn’t going to happen!

    Thanks for a great post!

    • I agree. Every update is trying to put the more relevant sites at the top of the SERPs and take away the irrelevant ones. This takes away those crappy “Internet marketing” sites with AdSense slapped all over them and replaces it with our blogs. Thanks for the comment!

  • I found your blog on someone’s blog roll and thought I’d stop by. Great post, I think all these changes are a good thing and something we should get used to going into the future, the people that are in this game just for the money won’t be around for long. I’m actually tired of all the crappy content clogging up the search engines. Talk to you soon.

  • 110% agree with you. If your content will be unique, the rest will automatically come to ur blog. Focus on information and content quality that will attract more and more readers. Google does its best, do your best, it will keep you on the top

  • I took a small hit around the time of the last update, but I can’t complain I had been neglecting my site almost completely. I agree that their is really only one sure way to stay on top and that is new and engaging content.

  • Completely agree with the author. Content is as important as it’s ever been, with link building and directory submissions relegated to low value techniques.

    If only linkbait was as straightforward… 🙂

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