Google RankBrain SEO in 2021

Google RankBrain SEO in 2021

Google RankBrain SEO Optimize your website in 2021 by having quality content and building links from high authority websites – these are 2 of the 200+ factors Google looks at!

SEO stands for Search Engine Optimization and has the aim of putting a website in the first position with Google.  It’s like a strange race, as everyone wants to be first for their own keywords and people approach it in many different ways.

Google’s Andrey Lipattsev announced in March 2016 that on-page content and link building are joint first in importance in Google’s algorithm, with RankBrain (their artificial intelligence algorithm) third.  This means that for a website to reach Google’s first page of results, it needs to:

  • Have great on-page content with good quality text.
  • Have high-quality links coming into the site from high authority websites.
  • Include the judicious use of keywords and fulfill other criteria that the RankBrain algorithm looks at.

There are at least 200 major Google ranking factors, see www.indigoextra.com/200-website-ranking-factors-google-seo, with some saying that there are actually over 10,000 factors in total, so how can you optimize a website for all these multitudes of different factors?

As Google evolves and particularly with the introduction of the RankBrain algorithm, optimizing a website for search engines has become closer and closer to optimizing it for human beings, with a few important differences.

Some factors Google look at are quality and length of content, the number of time visitors spends on a page, whether visitors quickly click back, then click a different result in their search engine, does the number of visitors increase over time, does the page include at least one image, etc.

To optimize for these on-page aspects, it’s essential to write content that is well researched, a decent length, and offers something unique to the people reading it.  Don’t just think of reaching a certain word count, but be sure that you, or your SEO company, write content that actually engages the reader, that you yourself would enjoy reading and that includes something original.  The unique text is a given, but unique content, with unique ideas presented in an original way, is what’s needed to grab your readers’ attention.

Similarly, with link building, the links that will give you the most benefit are the links that will also drive the most traffic to your website.  A link from an original article in the form of a guest blog on a high authority site will drive a lot more traffic to your site than a link from an obscure social media portal no-one uses, whereas links from Facebook and Twitter are social media platforms that everyone has heard of and which will carry more weight.

It helps if some of the links include the anchor text that you want to rank high for, however, it’s important that the links are natural enough, therefore don’t be tempted to use keywords in every single anchor text – a healthy mixture of keywords, the URL, and phrases like ‘click here’ works best.

Finally, those other 200 or 10,000 factors we mentioned!  Google RankBrain’s job is to sort through all the different factors and decide which ones are truly important, test them out and constantly refine them (over 500 times a year).  They include things like having a responsive web design, so your site looks good on any device, ensuring that your page speed loads reasonably fast, making good use of meta tags and ALT tags, and including illustrations or photos on your site.

If you focus on quality content and quality links, then you’re 2/3 of the way there and a well-designed website and guidance from an SEO expert will help you win the SEO race.

What is Joomla!

So you are searching the Internet for a content management system and you want to know what Joomla! is? This article will explain the basics.

What is Joomla!

Joomla! is a very powerful, open source, content management system, which will allow the user to build almost any type of website their imagination can come up with and all with very little web design knowledge and skills. In fact, some web hosting companies allow Joomla! to be installed with one click via their control panel. We have been using Joomla! for over 8 years now and it’s a fantastic system.

Extensions

You can expand your site easily with extensions, you may be familiar with WordPress, which is also a content management system and is also powerful, but Joomla! is more focused on content management whereas WordPress is more focused on blogging. However, WordPress is still a very powerful content management system and I will give an overview of it later on in another post. Joomla! is used on millions of websites worldwide for sites ranging from 1 page landing pages, to massive online communities. Joomla.org runs off their own software and it has a lot of traffic, which shows it can handle it.

You can install extensions for almost anything, such as SEO, newsletters, online stores, social networking platforms and the list goes on. There is a huge community of developers that build themes and extensions for Joomla! and you can find them on their website: http://www.joomla.org. You can also submit your own extensions to them, we have created several, some of free and some are paid, it’s a good way to get some extra money and traffic to your site. Here are all our plugins in case you want to take a look: http://www.webdesignservices.net/free-joomla-twitter-plugin.html

Joomla! Resources:

Joomla!’s main website: https://www.joomla.org

Download Joomla! https://www.joomla.org/download.html

Joomla! Documentation: https://docs.joomla.org/Main_Page

Joomla! Extensions: http://extensions.joomla.org

Joomla! Templates: https://www.joomlart.com/joomla/templates

Adobe Voice For iOS is Great for Making Videos

Adobe Voice For iOS is Great for Making Videos

If you are like me, you don’t like making videos often from scratch, due to all the hassle with software, uploading, editing and so on.  Well you will like this news.  It’s now possible to make videos with your iPhone by using the new Adobe Voice app.  You can download it here

Basically, you can create a video and then add your voice to it, then publish it.  It’s part of Adobe Slate, check out this video, which explains it:

Will AI Take Web Design and Development Jobs?

Will AI Take Web Design and Development Jobs?

AI, or Artificial Intelligence, is quite the hot topic currently. But nobody has specifically mentioned web design and development jobs being in danger from AI, so I figured I would bring it up 🙂  If you are new to this subject, there are various YouTube videos, which will clarify things for you.  I’ve posted a few below.

However, you don’t have to start applying for a job at McDonald’s yet, so relax.  In my opinion, most web designers and developers are used to evolving, we tend to change with whatever hits us.  First it was Dreamweaver, then CMS now AI, Robots!

Will AI take web design jobs?But I think  we will end up in control of AI, rather than the other way round, and they will help us complete things faster, just as Dreamweaver, Joomla! and WordPress does now.  Although, if they get smarter than us then who knows?

According to many of the leading AI scientists, it’s clear that AI is gaining ground in many ways.  When you see Google, Facebook and other massive companies taking notice, then you know it’s no longer just in the realm of science fiction.  But I also would hope all these companies and government agencies have the sense to make sure, or at least try to make sure, that AI does not get out of hand.

This could be accomplished by making sure what they develop has a fail-safe, just in case something goes wrong.   It’s possible, however, that  when AI gets far more intelligent than humans, and they will, they will simply find a way around our barriers, because they will be many times smarter, and therefore anything we think of they will find a better way.

I would like to hear your comments on this subject, do you think Robots will take our jobs 🙂

Here’s a couple of videos on the subject, which I think you will enjoy.  The last one on the list is by far the most important.