Over the past 20 years, I’ve been asked many times, how much does a website cost? I get this question almost on a daily basis. So I figured I would share my opinions to help both web designers and customers looking for a new website or a website re-design.
There is no solid price guide because there are so many factors, which will determine how much a firm or freelancer will charge, but here are some rough estimates based on my experience. Some of the main factors that will affect the final estimate of your project may include:
Where is the firm or freelancer located?
This may be the most important factor. If you are in the USA and are targeting the USA with your business, then you should hire someone that is either from the USA or still lives in the USA. This goes for any country, you should stick with a firm that knows your country well and more importantly, can speak your target language fluently at a native level.
Sure, if you look around, you can get a 5-page website built in WordPress for around $400-$500 by designers that are in a country, such as India or Pakistan, but there are usually some very important trade-offs. For example, their design style might be very different than what a US designer would do and therefore, it will be hard to get what you want.
So how much does a website cost? You have to consider that your website is going to be the most important part of your business, so expect to pay a US designer at least $3,000 for a basic 5-8 page business website. And more like $5,000 to $15,000 for a higher-end, custom design with around 15-20 pages. Why pay this much more? When you pay more, you usually get more. A quality designer will usually treat you as a partner, not just build you a site like you ask, but they will guide you along the way, do some things you didn’t think of, and help you in many aspects, during and after the project is completed.
How much experience have they got?
Sure you can hire your nephew, friend or relative to build your website, but would you hire them to build your house? Would you let them perform heart surgery on you, just to save a few dollars? Is your business not important to you? Does your business pay your bills like mine does? If it does, then I would seriously consider putting some real efforts into building a good website for your business. Hire a professional, make sure they know what they are doing, make sure they have years of experience because you will be dealing with them for a long time. As a rough estimate here is what you can expect to pay for a standard 8-10 pages business website in the USA.
How Much Does a Website Cost?
Business Website Example
This is probably the most common type of website. It’s main goal is to get leads and promote the business. The usual pages involved are as follows:
- Home Page
- About Us
- Services page
- Contact Us
- Google Analytics Set up
- Website Hosting Set up
- Email Set up
- Content Editing
- Image Optimization
- Web Design of pages
- Adding SEO tags to each page
- Google Sitemap
- Adding a few plugins
- Basic training on how to use the site
If the site includes a custom design: $3,500 – $8,000 in the USA, price depending on experience. If they are using a pre-designed theme to build your website, then the price should be slightly lower than the above.
So next time you are wondering How Much Does a Website Cost? The price guide listed above is a rough estimate, of course if you want to hire the hottest design firm in the world you will pay much more. The price will also adjust depending on where you live, for example if you want a local designer in New York City, then you will pay more, than if you are in some very small town. I think if you take your business serious, you should be willing to spend around $5,000 on it, and that’s just to get started. You then have to promote the site.