One of the biggest misconceptions that new bloggers have about blogging is the balance between marketing and content. Many new bloggers, including myself back in 2010, think that writing tons and tons of content will lead to success. Back when I had my general technology blog, I was publishing up to 5 articles a day, but I wasn’t having success because my only marketing was using RSS Graffiti to publish the posts to Facebook and Twitter. On Omega Web, I write 1-2 articles a day, comment on other blogs, write guest posts, publish to Twitter and Facebook, and try to link to other blogs.
The best advice I can give about blog marketing is to promote each post differently. After you finish writing a blog post, scroll through your email contact list and Facebook friends to see who might be interested in your newly-published post. If you send links to your friends (within moderation), they are likely to visit your website and read the post if they are interested.
The next step is to find blogs to comment on. I comment on blogs that use all kinds of commenting services to gain variety, but my favorite is blogs that use dofollow comments, which will boost my SEO. Commenting on blogs lets Google know that you care about your blog marketing and it also gives everyone who visits the website you comment on a chance to visit your blog. If you find blogs that use CommentLuv (like Omega Web), you can actually leave an entire post below your comment.
The most successful way I market Omega Web is by the use of guest posting. Guest posting is the act of writing a blog post for another blog. There are many reasons guest posting will help you, but the most important thing is that you’re getting your name out there and people are visiting your blog from your guest post.
If you would like to learn more ways to promote your blog, I would suggest checking out 8 Valuable Blog Marketing Tactics over at Kikolani. Just remember to keep blogging, but market each post differently and you will be sure to have success.