Before I start going into details about how to improve your Alexa rankings, it’s best that you understand how Alexa works. A website’s Alexa rank is a unique number from 1 to infinity to rank websites according to their traffic. If a website has an Alexa rank of 50, that means it’s the 50th most-viewed website in the world. The way that they collect data is through the Alexa Toolbar. Users who have the Alexa Toolbar installed on their browser send data to the Alexa servers that tells them the popularity of a website. So in a nutshell, the only way to improve your Alexa ranking is to get more people with the Alexa Toolbar to view your website.
Internet Explorer or Google Chrome
If you visit http://www.alexa.com/toolbar, you will find many downloads specifically for Internet Explorer and Google Chrome.
If you’re like me and use Firefox as your main browser, you can install the official Alexa Toolbar or you can use an add-on called Search Status. Search Status tucks nicely in the corner of your Firefox window and displays Google PageRank, Alexa rank, and Compete.com rankings (which I have turned off). Just like the official Alexa Toolbar, Search Status will send data to the Alexa servers about the websites you visit.
Final Step: Raising Your Rank
Without going into too much detail, the best way to improve your Alexa ranking is to encourage your website visitors to use the Alexa toolbar or Search Status. You could also install the toolbar on your friends’ computers or write a review about Search Status to get more people to download it… It doesn’t matter what you do, but it all comes back to the Alexa toolbar and the amount of traffic you get from users with it installed.