Many beginner web designers think building a web design business is very easy. We’ve all heard the success stories of great designers who’ve quit their day job and began a career as a freelance web designer, or started their own design firm.  But how did they succeed?Those who choose to freelance possess an unmatched ambition; a mixture of strategic thinking and tenacity, many times with ambitions to grow into a larger design studio but some also just want to work for themselves.

For the majority of designers, however, selling their design work, is not a skill they are born with. Selling isn’t a mystery though. Selling is a process which, if completed correctly, will bring in leads and convert some leads into clients.

The quality of your sales and leads will depend on factors, such as time and the employees you have. It might start with some initial research, followed by an introductory meeting and requires assessment. The most crucial point is to have a process. And remember that selling is an important part of running a web design business or any small business for that matter, especially if you don’t have a million dollars handed to you from your daddy.

So, here are some points that will inspire you to push your Web design business forward, and overcome the growing pains that might come along with scaling your web design business.

1. Get Addicted to Social Media

 Get Addicted to Social Media

Nowadays, Social Media is an excellent method to communicate with people and helps to form a network with potential clients. Designers can create their accounts on Twitter, Instagram, and Facebook to promote themselves completely free. They can show off their work and communicate with peers and potential clients.

You can connect with people who have already established networks of designers. There could be a few among them who requires web designers as freelancers. To get even more exposure, there are many social media groups for people who are interested in this field.  LinkedIn should be one of the main focuses of your lead search, as this is where all the businesses are.  You are a b2b business, so you should make sure your LinkedIn profile is as good as possible.

2. Register on Freelancing Websites

Register on Freelancing Websites

We run our own freelancer site called, you can join free.  There are also major freelance sites, such as; Upwork, which is a well-known site for freelancers previously called elance. The user interface of Upwork is simple. There are many members of Upwork, who post web design projects. While posting a web design project, the scope of the work is detailed, including a proposed budget and the type of work required.

Freelancers can submit their proposals, experience, qualification,  approach, charges and timing for their jobs. It handles all the exchanges and offers the best opportunity to earn badges. It’s a great way for new designers to get work.

3.Establish Yourself as an Expert

Establish Yourself as an Expert

Everybody trusts an expert, so having a degree or certification is the most powerful asset you can present to the world.  But your personal experience and any studying you’ve done on your own are also effective in positioning you as an expert. Determine how you are going to brand your company. You can create a profile that should match your brand. It can include your degrees or certifications, your experience, your knowledge, etc. Create your profiles on every possible social media: LinkedIn, Twitter, YouTube, Facebook, etc. Create a blog on Blogger, WordPress, etc.

Develop a strategy for enhancing your credibility with simple, informational videos highlighting your area of expertise. Leverage the power of these sites for search engine optimization.

4. Be Client Focused Rather Than a Client Vulture

client focussed

I’m talking about trust. We are confident on those whom we have interests by heart. But we particularly distrust those who pretend to be the former, while behaving like the latter. The most difficult act for company owners is to stop viewing everything from their perspective. Always remember, Nothing motivates repeat business or referrals better than a trust-based relationship with the provider. A truly client-focused relationship strategy built on trust is the best deal going.

Wrapping up!

There are dozens of tasks that you’ll need to undertake as a new designer. You’ll need hardware and software and an office space of some kind, as well as a marketing plan and the ability to write contracts.

Freelancing is not just about design, but about development and entrepreneurship as well. The steps we’ve listed here will get you started. To get yourself going, give IM Creator a try. With our design and development tools, you can create an excellent website that will show off your skills and talents and get you on a path to success.

Author Bio –  This Case Study is a guest post written by Kaira Clark works at Xicom Technologies Ltd – A CakePHP Web Application Development Company. she’s always happy to share her passion for Marketing and web development. If you’re planning to Hire Dedicated Team for a Brilliant online presence, she is the one for you.


2 Responses to Tips For Running a Successful Web Design Business

  • Well written article! I love the point here “Be Client Focused Rather Than a Client Vulture”. It is very true, client relationship is one of the most important aspect of running a business. If the customer is happy with your service, they are more likely to refer you to their family and friends, you have to make them feel satisfied and in turn, it will improve your business reputation. If you fail to build a strong relationship with your clients you are going to be left behind.

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