What Are the Benefits of PPC Advertising?

In 2016, businesses earned an average of $3 for every $1.60 they spent on Google AdWords.

Another source states that the average banner ad click-through rate is 1-3%, yielding an average of 20 to 60 cents per click.

With numbers like these, PPC advertising merits serious consideration for any marketing campaigns. Here are some other benefits:

• Fast results, usually within days
• More traffic and more conversions
• Increased brand awareness
• Higher rankings
• Easily track clicks, impressions, CTR, CPC, etc.

These are just a few of the many reasons why PPC is a powerful marketing tool. To maximize your efforts, consider why you should hire a PPC specialist.

3 Benefits of a PPC Specialist

Market Research

These specialists are experts in the world of digital marketing. They can offer your company the best advice on how to research and target your customers. 

Effective research requires a significant amount of time and expertise. The truth is that most of us are either too busy or lack sufficient knowledge to properly manage our paid media campaigns.

PPC professionals are constantly researching trends to keep their clients ahead of the curve. Their expertise frees you from managing your own ad campaigns and allows you and your team to focus on business.

Strategic Targeting

Once a PPC expert has conducted their research, they're in a better position to reach your target audience. They can analyze the data to determine which platforms are ideal for your campaign and the best way to target specific users.

Depending on the media channel, audience targeting may include:

• Keywords
• Location
• Device type
• Topic
• Interests
• Past conversions
• Other third party data

If you use these options incorrectly, you may miss clicks from your target audience or draw too many clicks from irrelevant users. Either way, this is a waste of your precious marketing budget.

Either way, this is a waste of your precious marketing budget. A PPC professional can eliminate this concern for you.

Better ROI

There are many different metrics to analyze that determine the effectiveness of any campaign. These include:

• Cost per click (CPC)
• Click-through rate (CTR)
• Cost per acquisition (CPA)
• Conversions
• Impressions
• Traffic
• Engagement

The question is: Do you know how to measure each of these metrics? Can you sort through the data to identify what's working in your campaign...and what isn't?

A PPC specialist can answer those questions and tailor your marketing strategies to yield better ROI.

Final Thoughts

With so much competition on the Internet, you can't afford to take chances with your marketing efforts. 

We invite you to contact us at Omega Web to discuss your business and marketing needs.