Ever since I started blogging and promoting my blogs on the Internet, I have been fascinated with black hat and white hat techniques to boost PageRank, AdSense revenue, etc. By fascinated I mean that I find it interesting that so many people use black hat techniques to outrank people being fair on the Web. If you have not already figured it out, “black hat” refers to doing things against the rules such as clicking your own AdSense units or writing a program to do it for you over a proxy server so it comes up with different IP addresses. Whatever the case, Google catches these black magic users and bans them from the system. “White hat” refers to following all of the rules, which is what everybody should do. This includes refraining from clicking your own AdSense units, spamming other blogs with dofollow links, etc.

I don’t know what brought it up on my mind, but what about grey hat techniques? These would be techniques that technically aren’t against the rules but could very well be considered against people’s morals or unethical online. I have compiled a list of four grey hat techniques that I am absolutely certain will get your blog more attention, but I do not recommend trying any of these! This post is simply here to open thought processes that may not have been opened in Internet marketing before. None of the following points are bits of advice that should be taken seriously, so do not attack me in the comments.

Blogger Faces

1. Start Ghost Blogging With An Attractive Gravatar

Morally, I still don’t know what my position on ghost blogging is. I think everybody should be themselves on the Internet,  but in a nutshell, ghost blogging is starting up a blog under someone else’s name and identity (normally a made-up person). For example, if John were starting a blog about marketing and SEO using his own name and face, he would start at level zero just like everyone else in the SEO and marketing niche. However, if he started a ghost blog under the identity of “Crystal” using an attractive female for his Gravatar image and Google Authorship photo will automatically have all male eyes gravitating towards his profile picture. It’s somewhat creepy in a way – “becoming” someone else online – but if you have ever seen any commercials on Spike (a primarily male TV network in the United States), you will see this attractive women marketing technique in beer commercials, truck commercials, and other “manly” things being advertised on TV. Even GoDaddy uses it to an extent… This is because the majority of bloggers in the SEO, blogging, marketing, etc niche are males. This isn’t to say that women don’t write about these topics, but it’s mostly men and this marketing technique will work almost every time in both comments and Google Authorship.

2. Excessive Posting To Social Media

A technique that I have seen being practiced more and more is excessive posting to Twitter. Unlike Google, social networks feature the newest content at the top – not the best. So if you want to market heavily using Twitter, you can use a product that will continually post your tweets over and over again so people have no choice but to see them. I originally thought this was a good idea to use with my own Twitter account, but it looks computer-operated (which it is) and I prefer to be a real person online. However, this method works perfectly for many bloggers and will send a lot of traffic to your site.

Excessive posting to Facebook and Twitter technically isn’t against the rules of Google’s search engine, PageRank, or AdSense, so I wouldn’t consider it a black hat technique. However, if you are reported for spamming, Twitter or Facebook could delete your account.

3. Link To Your Own Posts On Forums

Many forums prohibit linking to your blog or website in your signature, but forum members share links all the time in the conversations. If you go to Warrior Forum and notice that there’s a brand new, unanswered thread on Google AdSense alternatives, you can use this to your advantage. Quickly write up a post on your blog about AdSense alternatives and reference the forum member to your blog by saying “Here’s a good guide I found…” and posting the link to your blog post. Of course, this would be easier to do if you were either a ghost blogger or a ghost forum member but you probably won’t be banned from the forum either way as long as you post other things besides your post links.

4. Make Fake Comments

If you are one of those blogs that has CommentLuv installed and you are desperately trying to get people to comment on your posts, you can try to create fake comments to get the conversation going. People are often reluctant to post a comment on a blog that has zero comments on every post, but if there’s four or five, conversations start a bit easier. In fact, this method is recommended by most Internet marketers when they talk about starting up a forum like Warrior Forum. If you make fake threads, people will be more likely to respond instead of talking to an empty board.

What Do You Think?

I was originally planning on making this post have five techniques, but I can’t think of a fifth one as it is practically midnight at the time of this writing. I’m going to follow my own advice, so I’m leaving the fifth point up to you! What do you have to add to this list? Do you think any of these methods above are acceptable or are they unethical? Let me know in the comments below!


16 Responses to Four Grey Hat Ways To Focus More Attention On Your Blog

  • The Twitter function may be grey hat, but I use it with great success!

    • That’s why it’s grey hat! You’ll get great results, but it’s bending the rules just enough to play the system. You aren’t bending them so much that you break the rules, but it’s close.

  • Ian, If It was a midnight at time of writing that post than you could have to wait till next morning. Don’t just hit publish after writing your post.

    You should proofread it many times and wait for at least few hours. I know you’ll get a lot of mistakes on your post

    BTW, nice techniques. Never heard about grey hat ways lol.

    • I’m not sure if grey hat is an official term… I kind of made it up without doing any prior research, which is why I told everybody not to take me seriously at the beginning! This was just a post to think about the possibilities.

  • Great idea of using fake comments to get some real ones. Never thought about it before. Thanks.

  • Ian, not to let the cat out of the bag …..

    The fake comments do get things rolling on a post that is lacking comments.

    Create yourself 5 or 6 gmail accounts with a picture profile and then create a gravatar for those accounts.

    When you go to comment use one of the fake gmail accounts to post a comment under.

    It certainly helps.

    Great ideals here my friend! Thanks.

    posted by Galen Morgigno

  • Hi Ian,
    The blog definitely requires attention!! These are great ways to bring home the desired degree of attention. Using fake comments to grab attention, seems to be an enticing method. I will surely give it a shot. Thanks a lot for sharing these useful tips.

  • Creating fake comments to get real ones can be feasible, but of course, it is best not to overdo it, I guess. I have never encountered grey hat techniques before. Thanks for sharing!

  • Hi Ian,
    Great post of info on grey hat seo. Really the grey hat technique is most significant to getting good quality traffic and leads. Many people following only white hat seo, my opinion is they should also prefer this grey hat seo..which is right thing.

    • White hat SEO is great for playing it safe, but some grey hat methods are helpful. But like I said in this post, don’t take any of these methods seriously as they could be “socially unacceptable” in blogging.

  • yes, such a nice article.thank you

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