I’m a regular reader of Darren Rowse’s website ProBlogger and I saw that he recommended a CPM advertising company called Chitika. Without going into too much detail, CPM stands for cost per thousand (M is the Roman Numeral for 1,000). This means that the CPM rate of an ad unit would be how much money you make for every 1,000 times the advertisement is displayed. If you get 2,000 pageviews every day and your CPM rate is $3, then you will make $6 a day, regardless if any of your visitors click an ad or not. The alternative to using CPM advertisements is CPC, which stands for cost per click. This means that if you have a Google AdSense unit (they are CPC ads) that has a CPC rate of $0.30, you will make $0.30 every time it is clicked. If you receive 1,000 pageviews a day, but only two people actually click your CPC ads, then you will only make $0.60 that day.
Why You Should Use CPC Ads
My favorite CPC advertising company is Google AdSense. I like AdSense because they are the largest advertising agency, which means they will have more people looking to publish ads with them. Google displays AdSense ads practically worldwide and they give you the option of either text-based units or multimedia units (which in my opinion bring in more income).
I think that you should use CPC ads (preferably Google AdSense) because they are great for people who visit your blog for the first time. A lot of new readers won’t be familiar with where you place your advertisements, so they will be more inclined to click one if they’re interested. On my blog, a lot of my AdSense units display ads related to cell phones, SEO companies, web design companies, blogging templates, or web browsers. This is great because if somebody made a Google search for “how to increase website seo” and clicked on one of my posts, my ads in the sidebar would be for SEO companies. That way, if the steps given in my article seem to complicated or the SEO company being advertised is within their price range, they will click the ad, which will make me money.
Why You Should Use CPM Ads
As of yesterday, I just started including Chitika advertisements on Omega Web. Chitika is a CPM advertising company that offers text-based units and mobile advertisements. The way that Chitika works is when someone visits your website from a search engine (which is called organic traffic), then they will display text ads relevant to their search terms.
CPM advertisements, such as Chitika ads, are great because the users don’t have to click the units for you to make money. All your readers have to do is create pageviews on your website and for every 1,000 views, you will make money. This is good if you have a lot of organic traffic because if somebody visits my post about my OS X Mountain Lion Kernel Panic by searching for “os x mountain lion kernel panic”, then Chitika will display advertisements based off of their search terms. If the reader clicks an ad, that’s great! If not, it doesn’t really matter because you’re still making money… That’s the beauty of CPM ads.
Why You Should Combine CPC and CPM
Because every website has a variety of readers, it would be smart to publish both CPC and CPM advertisements on your website. I know that Chitika advertisements only work in certain countries while AdSense units will display almost worldwide. If you have readers that have you bookmarked and return regularly, they will begin to ignore all of your ad units because they know where they are placed. In this case, you would still make money from your CPM ads because they are racking up pageviews.
Regardless of your blog’s traffic and success, CPC ads will help fill in the holes that CPM ads leave and vice versa.
Hello All,
My blog having 4K pageview every month. Can anyone suggest me between CPM or CPC and it would be helpful if you suggest me good Ad company as well according to content and traffic on my blog.
Thanks a bunch
Hi Raj,
Have you tried BySellAds.com ? They are pretty good, and of course there is always adsense.
Hi,
Nice and informative article for new bloggers. I got the approval from chitika but performance is not as i expected. Waiting for some good results.
Still i am using Chitika and Infolinks together.
Thanks for your information again.
Rajesh
You are welcome, lots more articles coming in shortly so keep in touch, thanks for reading!
Very informative blog. Right now I am making money with MaxBounty, affiliate marketing. I just signed with Chitika and placed their ads on my above blog, so lets see it works.
are you 100% sure that chitika has no cpm ads ???
Good review. I am searching for the alternatives to Google AdSense.
This review will help me. Thanks.
I’ve heard that if you don’t make enough money within 6 months, Chitika will no longer want to work with you!
If you are looking for a good CPM network try Dynamic Oxygen they also use search engine targeted results. I’ve written a review on them on my website if you’re interested.
That’s really interesting… I’ve never heard that before. I stopped using Chitika because I wasn’t making any money with them and the ads were starting to get crappy.
Hi there! My name is Sarah and I’m a member of the customer support team here at Chitika. Chitika ads all pay out on a CPC basis – we do not have any CPM ads. However, many users DO find that Chitika and AdSense are a good compliment to one another, with AdSense ads being contextual and Chitika ads being search targeted.
Was Chitika ever CPM? I like that the ads are search-engine targeted, but I’m getting a lot of results that say like “Answers for [search term]”, which is not a good, quality advertisement. I’m planning on giving Chitika about three months to see what my revenue will be like alongside AdSense.
Hi, this is Pamela from Infolinks. I’m happy to join in this conversation about AdSense and adding profit to it. Infolinks is a fantastic complement to AdSense for those who are looking to boost their earnings even higher. Check us out for more info about our high-quality, relevant ads and the highest revenue share in the industry.
Happy blogging!
I will have to check out Infolinks… Thanks for sharing this with us!
I crossed the minimum threshold with Infolinks to get paid. It said my account would be credited within 45 days. It’s more than 30 days now……..when will I get paid?
I’m not really sure as I am not familiar with InfoLinks. How quickly did you make money with them? I may consider signing up!
Actually, that was a reply to Pamela from Infolinks.
Anyways, Infolinks is the first ad network that I’m using. I get around 400 visitors in my blog right now with around 800 page-views and it makes just more than a dollar daily……I think it’s very less!
Is that the amount of views per day or per month?
Google adsense is good for those write about Gadget,Computer, Gaming and life related article etc… I think Google is the best choice for bloggers.Adding too much ads will irritate our readers
I even have Google AdSense on my website HowToMakeLumpia.com. There are truly AdSense ads for every niche.
I have over 5000 impressions on Chitika till now, and no money was generated against that, that’s why I gave up on Chitika.
But Good luck to you.
If I have results similar to that, I’m going to pull all of my Chitika ads… But until then I’ll see what happens!
hi lauhal,
I think you must wait for sometime.
because i got $1 in only 82 impression having the CPM rate of $16.
I am amazed by the chitika money and the working of the chitika CPM
I’m using Google Adsense on all of my blogs from long time and I’ve to say only good things about it.
BTW, never tried Chitika and don’t want to.
Why don’t you want to try Chikita? Also, how much do you make per month from Google AdSense? Last month I made only $12 which is why I am going to start trying CPM ads.