If you want your website to stand out from among your competitors, simply writing articles will not be enough to accomplish what you desire. Your articles must be SEO-friendly. SEO stands for search engine optimization, which means it is optimized to rank high on search engine results pages (SERPs). There are a few points within your article that will make it SEO-friendly, and here are the top things you need to know.
Top Tips for SEO Optimized Articles
The first and perhaps most important is the topic you choose to write about. It should be related to what you are selling on your website and be full of rich, attention-grabbing content that your readers will find interesting.
Create New, Useful Content
Try to present some new and beneficial information that your customers have never heard of before. This will help make for a more interesting read.
In addition to being interesting, the content must also be original. If you copy and paste information from another source that you find appealing, Google is likely to mark your copied article as duplicate content.
This is precisely the opposite of proper search engine optimization. SEO-friendly articles should contain new, original content; your website will grab the attention of search engines and therefore gain a higher amount of traffic as your site pops up on searches.
Target Relevant Keywords
Next are the keywords and title of your SEO-friendly article. The title should be concise, with no more than five to seven words, followed by a catchy subtitle that provides a brief overview of the article’s content to draw readers in. Your title will often contain the keywords you are planning to use repeatedly throughout your article.
The density of these keywords is significant for search engine optimization. If you pack them in too densely, Google could mark you as spam. If you use your keywords too sparsely, they will not aid you in your SEO efforts. The optimal keyword density is about 1% – 2%. However, the reader must be your primary consideration, so write for the reader first and then refine it slightly for SEO.
Earn and Build Quality Links
Links are also critical for search engine optimization. If you write SEO-friendly articles on your website or someone else’s, such as in a guest post, you should use them as backlinks to get traffic and readers from the article to your website.
Only do guest posts on high-authority websites that are directly related to your niche. For example, don’t write a guest blog post for a women’s clothing store if you are targeting customers looking for your plumbing services.
Instead, ensure that you write on other relevant topics, such as plumbing, construction, or other related subjects. After your article is written, you must proofread and remove any errors you find. The most prominent aspect of article writing that can discredit you is if your piece is full of spelling and grammatical mistakes.
Internal Linking to Inner Pages
Don’t forget internal linking. Besides obtaining links from relevant external websites, it is also very important to link the current pages of your website to other relevant pages.
For example, if you write a post about how to replace a sink in your house and have another article on how to replace a toilet, you should link these pages together and work them into the content of the post so that it sounds natural to the reader.
Create focus pages and ensure that you link to them as often as possible when it makes sense. If there is a particular page on your website that generates the most leads or sales, be sure to link to it frequently from your internal pages.
Share Your Content
Share your new content via all your social profiles. Add links to it from your newsletter, post on Facebook, X, LinkedIn, or whichever social platform you’re on. This showcases your latest articles to your followers and establishes you as an authority in your field of business.
And don’t forget your Google Business profile, as it is essential for any business. Even if you are not targeting a local audience, it’s still a good idea to have one and post to it. However, if you are targeting local customers, this should be the primary focus of your business in most cases.
The above tips are just a starting point; SEO and online marketing encompass a vast array of services and processes. However, if you begin with these tips, it will provide a solid foundation. Good luck with your next article!
An SEO-friendly article is written and structured in a way that helps it rank higher on search engines. It includes relevant keywords, high-quality original content, proper formatting, and internal/external links that improve visibility and reader engagement.
SEO enhances your visibility in search results, enabling potential customers to discover your website naturally. Well-optimized content drives consistent, targeted traffic without relying solely on paid advertising.
Pick a topic that’s directly related to your products, services, or audience’s interests. Utilize keyword research tools to identify questions or phrases your target audience frequently searches for, and tailor your content to those themes.
Original content means it’s unique, written in your own words, and offers genuine value. Copying text from other sources can lead to duplicate content penalties and negatively impact your Google ranking.
Aim for a keyword density of around 1% to 2%. This means using your main keyword naturally about once or twice per 100 words. Avoid keyword stuffing — it can hurt readability and trigger spam filters.
Backlinks from trusted, high-authority websites act as “votes of confidence” for your content. They inform search engines that your site is reputable, which can significantly enhance your rankings.
Look for reputable sites in your industry that accept guest contributions. Prioritize those with strong domain authority and a relevant audience, rather than unrelated blogs or general content sites.
Consistency matters more than frequency. Posting high-quality, optimized articles once or twice a month is more effective than publishing numerous low-quality ones. Focus on value, accuracy, and engagement.
Absolutely. Sharing your articles on platforms like Facebook, LinkedIn, or X increases visibility, drives traffic, and helps your content get indexed faster by search engines.
Your Google Business Profile helps you appear in local searches and builds trust with customers. Regularly posting updates and linking to your new articles strengthens your local SEO presence.
Monitor performance through Google Search Console or Analytics. Update your article periodically with fresh information, new keywords, and improved internal links to maintain or enhance your rankings.
Great post! I’ve been using these tips for my own site since January. My traffic has started to pick up, and I’m hoping it only grows from here
One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.
Once a website is created, it should be populated with content that is SEO friendly. A content that is engage and draws the reader toward the topic being shared is something that must be at the back of the mind of the webmaster.
What are your opinions on the Google update that targets exact match domain names, I mean domain names that have the key phrase you are going after in them. Such as bluewidgets.com and your key phrase is blue widgets. I happen to know that it still works but what do you all think on this subject?
“http://www.jefmedia.ie/page/Business-Start-up-package”
Great info and insights 🙂 Thanks for writing this article. It is well written and is really current.Thank you.
Thanks for the great tips. I’m looking for something to have my trainees read to learn about SEO and well, this could definitely help. Having to explain it over and over again makes it tiring. Great job with this.
You are very welcome.
All in all, you have to write something that’s good-quality, engaging, something that appeals to your readers’ taste, brief, concise, and has the right amount of keywords. Google can be very meticulous at times. You may have published a good article but without the target keywords to enhance your presence, you’re a no-show.
This is quite a read. Thank you for compiling these tips. It’ll surely help in increasing traffic and getting my site visible online. Thanks!