Google RankBrain SEO Optimize your website in 2021 by having quality content and building links from high authority websites – these are 2 of the 200+ factors Google looks at!
SEO stands for Search Engine Optimization and has the aim of putting a website in the first position with Google. It’s like a strange race, as everyone wants to be first for their own keywords and people approach it in many different ways.
Google’s Andrey Lipattsev announced in March 2016 that on-page content and link building are joint first in importance in Google’s algorithm, with RankBrain (their artificial intelligence algorithm) third. This means that for a website to reach Google’s first page of results, it needs to:
- Have great on-page content with good quality text.
- Have high-quality links coming into the site from high authority websites.
- Include the judicious use of keywords and fulfill other criteria that the RankBrain algorithm looks at.
There are at least 200 major Google ranking factors, see www.indigoextra.com/200-website-ranking-factors-google-seo, with some saying that there are actually over 10,000 factors in total, so how can you optimize a website for all these multitudes of different factors?
As Google evolves and particularly with the introduction of the RankBrain algorithm, optimizing a website for search engines has become closer and closer to optimizing it for human beings, with a few important differences.
Some factors Google look at are quality and length of content, the number of time visitors spends on a page, whether visitors quickly click back, then click a different result in their search engine, does the number of visitors increase over time, does the page include at least one image, etc.
To optimize for these on-page aspects, it’s essential to write content that is well researched, a decent length, and offers something unique to the people reading it. Don’t just think of reaching a certain word count, but be sure that you, or your SEO company, write content that actually engages the reader, that you yourself would enjoy reading and that includes something original. The unique text is a given, but unique content, with unique ideas presented in an original way, is what’s needed to grab your readers’ attention.
Similarly, with link building, the links that will give you the most benefit are the links that will also drive the most traffic to your website. A link from an original article in the form of a guest blog on a high authority site will drive a lot more traffic to your site than a link from an obscure social media portal no-one uses, whereas links from Facebook and Twitter are social media platforms that everyone has heard of and which will carry more weight.
It helps if some of the links include the anchor text that you want to rank high for, however, it’s important that the links are natural enough, therefore don’t be tempted to use keywords in every single anchor text – a healthy mixture of keywords, the URL, and phrases like ‘click here’ works best.
Finally, those other 200 or 10,000 factors we mentioned! Google RankBrain’s job is to sort through all the different factors and decide which ones are truly important, test them out and constantly refine them (over 500 times a year). They include things like having a responsive web design, so your site looks good on any device, ensuring that your page speed loads reasonably fast, making good use of meta tags and ALT tags, and including illustrations or photos on your site.
If you focus on quality content and quality links, then you’re 2/3 of the way there and a well-designed website and guidance from an SEO expert will help you win the SEO race.
How many times did you feel your annoyance grow proportionally to the amount of time you had to wait for a website to load? Often enough. And you’re not the only one – a website’s load time can have a huge impact on how users perceive the brand and its products or services. Ensuring a swift upload of your website is one of your main tasks – here are some guidelines on how to do this and never get annoyed by a long load time again. (more…)
If you want your website to stand out from among your competitors, simply writing articles will not be enough to accomplish what you desire. Your articles must be SEO friendly. SEO stands for search engine optimization, which means it is optimized to rank high on search engine return lists. There are a few points within your article that will make it SEO friendly, and here are the top things you need to know.
One of the biggest confusions in the world of blogging is whether or not Google PageRank actually does anything. When Google first started using PageRank, it was one of the main factors in their algorithm to order web pages according to relevance, but due to recent algorithm updates to stop spammers, PageRank has been getting devalued more and more every month. Many marketers and bloggers are saying that PageRank is useless while others still check their ranking religiously after each update to see how their numbers changed. The way I see it is this – PageRank is a great benchmark to show off if your site has a high ranking (PR4 or higher), but it’s practically useless in Google Search Engine Result Pages (SERPs) and has absolutely no effect on revenue earned with Google AdSense or any other advertising company.
How Google Calculates Page Rank
If you haven’t checked it out already, I advise you to check out my wildly popular post on How Google Calculates PageRank. One of the main factors revolves around backlinks which can sometimes be controversial when .edu or .gov, high PageRank, or excessive backlinks are purchased. This is possibly one reason why Google has decided that backlinks are not as important as they once thought. In all honesty, backlinks hardly mean anything. I may link to a website that’s really good, a site that’s mediocre, or a website that I’m making fun of and Google will consider each one of these links equal even though the site I’m making fun of doesn’t deserve my link juice… This is yet another reason why Google may be slowly ditching the backlink concept.
Showing Off High PR
Everybody knows the main reason that PageRank is important is to flaunt it. If you have a PageRank of 6 (and make sure your readers know), you are more likely to gain affiliate sales, quality guest posts, and high-dollar advertising inquiries. PageRank is often seen as a measure of website quality and reliance, so taking a recommendation from a PR6 site seems more reliable than taking a recommendation from a PR0 site. At this point in time (late 2012), this is probably going to be true in most cases, but it appears that Google is slowing depreciating PageRank, so it will be interesting to see which sites remain PR6 a year from now. Having a PageRank of 0 doesn’t necessarily mean the website is unreliable – the site could be new, not have enough backlinks (once again, back to these), or be affected by one of Google’s numerous punishments it puts domain names through for not following the rules.
Another reason high PageRank is important is if you plan on “flipping” or selling the website when you’re finished. Most buyers in markets like Flippa look for high PageRank sites and will normally pay three or four times more money if the website is PR4 verses PR1 or 2. To them, higher PageRank equals higher quality and to you, higher PageRank yields higher profits.
Case Study: PR0 Can Outrank PR7
I am often found talking about my micro niche site called How To Make Lumpia when I’m talking about AdSense revenue and SERP rankings. I have never had the amount of success I have had with How To Make Lumpia and it’s actually kind-of weird, but it’s outranking two quality YouTube videos, a PR6 site, and a PR7 site (see image above). I started How To Make Lumpia in March of 2012 and after it was finished in the “Google Sandbox” and done “Google Dancing”, it settled in the #1 position for the terms “how to make lumpia”. It has been in that #1 position since about May and I get over 1,000 views from the exact search “how to make lumpia” every month. For being a relatively low volume term, I would suspect mostly everybody who searches for it will end up on my site.
What’s so astounding about How To Make Lumpia is that it’s outranking Wiki How, a PR6 site, and All Recpipes, a PR7 site. Both of these websites has equally helpful lumpia recipes, but my little PR0 website is outranking them by several results. I’m not entirely sure how this happened because I haven’t built up any backlinks whatsoever for my site and I’m sure Wiki How and All Recipes have thousands of incoming backlinks (which would be why they are PR6 and 7). Even still, I’m outranking them and I will continue to outrank them as my website traffic and reader base grows.
What Do You Think, Does Google Page Rank Even Matter Anymore?
What do you think about PageRank? With my How To Make Lumpia website, it’s clear to see that PR is not the major factor in Google SERPs. Do you have a low PR site that’s outranking many “expert”, high PR websites? Let us know in the comments!
Just a couple of days ago I decided to join Blog Engage. Basically, Blog Engage is a paid social network where bloggers can connect, share content, build backlinks, vote for other bloggers’ posts, and much more. It’s a great way to not only increase your blog traffic, but enhance your SEO, make connections, and potentially make more money. I have been reluctant to try Blog Engage because it’s a paid community, but that’s actually one of the reasons I like it. I’m so happy I decided to take the plunge and I’m here to let you know that you should as well.
It’s a Paid Community
Perhaps the only drawback of Blog Engage is the fact that it costs money. The cheapest membership is a $19.99 one-time fee that you have to manually submit your content with. This is a great starter plan, but I opted to get the $9.99 per month plan that has so many more features that will ensure your blog success. Although I’m paying money for this service, that’s actually one of the good things about it. Unlike Facebook or Twitter where anybody can sign up, Blog Engage is full of serious members who are there for the same reason as everyone else – to make connections, share content, and make more money blogging. Being full of serious members is nice because you know that everyone who sees your updates is not only within your target audience, but they will care enough to click on the link and subscribe to your blog. Besides, $9.99 a month is not that much money.
Content Syndication Over Many Feeds
One spot I fall weak in with blog promotion is my social media presence. For one, it’s really hard to build up a following. Before I joined Blog Engage, the only reason I was getting Facebook fans and Twitter followers was from my giveaways. The problem with these followers is that they are only clicking the “Follow” button because they want whatever you’re giving away. Nothing is stopping them from unfollowing if they don’t win and chances are, they will never click one of your posts anyway. After I joined Blog Engage, I had 7 people like my Omega Web Facebook page within the first few hours. This is significant because I knew that each person that liked my page would click and read at least one of my articles, thus increasing my viewers, building stronger relationships, and potentially making more profit.
Although it’s nice that Blog Engage increased my Facebook following, that’s not really what I’m paying for. The meat of the $9.99 service is what they call “Content Syndication”. Basically, this is a service that reads your blog’s RSS feed and automatically shares your post to their thousands of Twitter followers as well as posting the article on their website for other members of Blog Engage to see. This is where the majority of your traffic will come from. In addition to bringing traffic, the Content Syndication is specially built to bring you PR3+ backlinks to every one of your posts in your RSS feed. This will help the SEO and PageRank of your blog tremendously.
Meeting New People
Looking back, I’ve met so many people in so little time because of my blog. One of the first bloggers that I started talking to was Ehsan Ullah of Guide and News. Ehsan has been good to me over the months and I have learned a lot from his posts. The next blogger I met was Enstine Muki, the developer of Cash Donator and EasyRetweet.com. I met Enstine by buying his Cash Donator plugin that I saw advertised on another website. After I met Enstine, I joined his Facebook blogging group and met up with one of my closest blogging friends – Wade of Bloggers Make Money… The list goes on and on. Each connection led to another and each friendship with these unique bloggers is one more person I have commenting on my posts, recommending plugins to me, and purchasing products from my affiliate links. In fact, the main reason I started thinking about joining Blog Engage was because Wade recommended it to me.
Although I have made some good friends via Facebook and linked blogs, it would be great if there was a service that made it easier – and that’s exactly what Blog Engage does. Basically, all you have to do is select your niche and a whole list of similar bloggers will appear before your eyes. Not only can you easily connect with other people this way, but you can find posts written by those authors to see who’s really worth connecting with. Once you find someone, it works very similar to Facebook – click “Add as Friend” and they will appear in your friend list.
The Community Blog
One of the features that they market with a Blog Engage membership is their community blog. Not only do Blog Engage members have full access to reading it, but we have full privileges to guest post there as well. As of November 5, 2012, Blog Engage is a PR4 website which means you will be getting quality PR4 backlinks for every guest post you write.
In addition to simply guest posting on Blog Engage, they run a contest every year and give bloggers an opportunity to win $500 or more for writing a single post. This is something that I am definitely interested in doing at some point as $500 is more money than I can make from any one post here on this blog.
Rocking Affiliate Program (I Call This Affiliate 2.0)
I really like the fact that Blog Engage has a tiered affiliate program. I normally refer to these as “Affiliate 2.0” programs because they offer more opportunities to make money. Basically, the program is broken down like this: you get 25% of all direct referrals you make and a smaller portion of sales your referred customers make. So if you email your buddy your affiliate link (or he clicks it on your blog), then you will make 25% of what he pays per month. So if he signs up for the $9.99 per month plan, $2.50 will be deposited into your account monthly… Now your buddy sees how much money you are making from this program and places the banner on his own blog. If he makes two sales for the $9.99 plan as well, you will make $0.62 per person per month. All in all, you will be making $3.74 per month for just referring one person. If you could rack up 10 or 15 people, you could be making as much as $56.10 per month just from the Blog Engage affiliate program.
For a full rundown of the possible commissions, see this post on Blog Engage.
All in all, I’m glad I decided to join Blog Engage. I currently have two blogs set up with their RSS Content Syndication service and I’m hoping that each one will benefit immensely from the platform. I’ve heard nothing bad about Blog Engage and I believe that it will pay for itself very quickly.
Sign Up Now!
If you’re interested in signing up for Blog Engage (remember, it’s only $9.99 – you can’t go wrong), you can do so here.