PPC Management, Cork Ireland

It has recently been called to my attention that there is an increasing number of phony bloggers typing away on their keyboards in an effort to make some money online. By “phony blogger,” I mean that these people claim to have a lot of revenue but lack the proof, they don’t offer any “real” tips in the blogging world, they are only interested in self gain, and so on. These phonies are essentially liars that truly believe people are listening to them. However, there are people like me who can see between the lies and even prove the fact that they’re lying with every keystroke… And so I’m here to show you how to recognise these bloggers.

Phony Blogger

They Don’t Give Any “Real” Blogging Tips

Have you ever been to a blog (or read an eBook) claiming to have all of the secrets to blogging but instead just rambled on about nothing? Chances are, you were reading the work of a phony. For example, a blogger may be offering an eBook that will “help you earn $1,000 with Google AdSense in just 30 days.” Interested in making a bit more money from AdSense, you decide to sign up for their email list to get the eBook. Once you download it, however, it’s full of loose tips like “Keep blogging and the money will come in,” “The trick is to monetize your traffic,” or “You have to make your readers see the ads,” etc. These aren’t the tips that you were looking for; they are simply well-known facts reworded to appear like “tips.”

They Provide No Proof of Their Income

I never believe anyone on the Internet unless they can provide proof in some way. Too often have I seen bloggers claiming to have revenue as much as $2,000 a month just from AdSense and affiliate sales. Although it seems they are rolling in cash from their blog, they lack one thing – proof. Professional bloggers like Darren from ProBlogger.net always post screenshots of their AdSense or Clickbank dashboards to prove they really are making $2,000 a month. Without proof, they just have an empty statement.

They Are Only Interested In Personal Gain

I follow my fair share of bloggers on Twitter and Facebook and I tend to notice trends among different groups. The good, ethical bloggers share posts written by all kinds of people – not just themselves. In addition, ethical bloggers post links to their pages manually or use a non-spammy service like Hootsuite. Bloggers who use programs like Tweet Adder to promote their own blog with the same updates every 10 minutes are most likely trying to spam people into viewing their site. These people become annoying very quickly and should be avoided at all costs.

You Can Catch Them Delivering Deliberate Lies

Perhaps the best way to catch phony bloggers is to catch them putting deliberate lies in their blog posts, comments, Facebook updates, etc. For example, if a questionable blogger claims that they have been blogging for two years and have a lot of experience, look up their domain name’s WHOIS (using Whois.com). This will show what date the domain name was registered and it should confirm or falsify their story. So if you look up the domain’s WHOIS and it says it was registered March 2012 and it’s currently December 2012, it’s obvious they have not had that blog for two years.

They Claim To Use Services Just To Get Affiliate Sales

I’ve mentioned this before in another post, but I’ll go ahead and say it again… Bloggers who claim to use a certain web host or service just to gain some affiliate sales should not be believed. For example, if a blog publishes a review about HostGator’s web hosting saying that they use the service and it’s really great, you should make sure they really do use HostGator. Once again, check their domain WHOIS and see where the name servers point. If they point to HostGator, the review has more credibility, but if they point to GoDaddy, you just caught them in a lie.

Do You Know Any Phonies?

After reading this post, do any bloggers you follow come to mind? Let us know in the comments!

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